Southern is the railway operator that serves the South East of England, and runs the train services used by several hundred thousand people each day, many of them commuting between the south coast and London.
Until recently, they had a fairly horrific web site, with an ugly and difficult to use ticket booking engine. Then, some months ago, they revamped it. And – astonishingly – made it worse. What used to be painful but manageable is now painful, long-winded and very nearly impossible.
To illustrate, I want to show a couple of ticket-buying attempts I made recently. Then I’m going to share some thoughts on how I think the experience might be improved.
Following on from my article about knowledge economy skills, it may be useful to drill a bit deeper into what we mean by skills, and also how they are acquired. Back when I was authoring the UK National Skills Strategy for Interactive Media, I did a lot of research, consultation and thinking on this, which I’ll try to distill here.
I was giving a talk a while back to a group of digital media entrepreneurs and practitioners at the HUBBA co-working space in Bangkok. As part of my talk, I mentioned some thinking I have been doing around education and skills. This was well received and provoked some interesting discussion, so I thought I should write it up here.
I was at a digital skills round-table event yesterday, here in Brighton & Hove, discussing how tech SMEs can influence a city training strategy. The attendees ranged from local practitioners and employers, to training providers, local colleges and representatives of various local organisations and statutory bodies. It was a very interesting debate, with much food for thought. I had an idea…
Malaysia Airlines recently gave its online check-in process a cosmetic makeover. I can’t say it’s an improvement, but that’s my subjective opinion of course. What I can say objectively, however, is that they have made the user experience worse for at least some users – because the most important function, the ability to print your boarding pass, no longer works. They have broken the button.
You can check in online, but if you try to print your boarding pass on a Mac or iPad (and perhaps other platforms – I have only tried Apple OSes, albeit across various different devices and machines), nothing happens. Pre-makeover, the ‘Print Boarding Pass’ button used to load your boarding pass so you could see it, print it or save it as a PDF etc. Now – nothing. You have no choice but to queue up at the airport check-in desk.
When I first encountered this a few months ago, I assumed they’d soon fix it. When I encountered it again while checking in for my flight today, I wondered what it was costing them.
I do a lot of flying. Sometimes for work, sometimes for leisure. Variously in Economy, Business and First. Certainly, much of it is paid for with cash, either by me or my clients, but some of my flights – especially in the premium cabins – are funded with air miles.
Quite a few of my friends have been asking about this, so I thought I’d write up an introductory guide on how to travel for less money, or in more comfort, than you otherwise might, by playing the air miles game.
That’s perhaps a little premature, and I admit I may be exaggerating for dramatic effect, but I suspect it’s on the horizon.
I’ve long maintained that User Experience is just another in the long line of buzzwords that have afflicted our industry since its inception. Granted it’s now an established buzzword – it’s an absolutely valid discipline, and a role that is becoming increasingly accepted amongst practitioners, managers, recruiters and clients alike, but nonetheless I would argue that the label ‘user experience’, along with the UX acronym, is a non-descript buzzword.
And from where I’m standing, I can’t help feeling it’s one that doesn’t have much longer to run.
That age-old problem of job titles has been on my mind again lately, prompted by my starting to look around for my next project, hence the need to convey clearly what it is that I actually do, plus the imminent need to print up some new business cards.
I’ve been mostly calling myself a User Experience Architect in recent years, but really just because that’s the terminology agencies – digital and recruitment – relate to. User Experience is certainly becoming a more firmly established discipline, yet it remains stubbornly undefined, with myriad competing and conflicting interpretations abounding.
I’ve seen and heard of quite a few Agile projects that have failed to live up to expectations, or even failed completely. And I’ve watched organisations – agencies in particular – struggle to adopt Lean UX.
Not because there’s anything wrong with the methodologies, I think. And not necessarily because they were implemented badly – though I’ve seen that happen. I suspect it’s because one crucial factor gets overlooked – the people.
This thing we call ‘User Experience’ – it’s a strange old beast, isn’t it? A fairly meaningless term in and of itself, yet the discipline, the skill set, the expertise it represents is absolutely fundamental to our industry.
The key word there is discipline. Sadly, it seems that all too often user experience is treated as just a step in a process, a task in a project plan, a department within an agency or a specialist within a team. But that’s not what it should be. It’s a state of mind, a way of thinking – a discipline that permeates everything we do as an industry.
Um, hate to admit it but… I forgot I had this blog. Oops. Suppose I’d better do something about the look and feel then. Maybe. If I get round to it. Oh well. Hope you find my musings from back in 2004/5 interesting. Thanks for stopping by.